7up Ushers Refreshing New Era With New Global Campaign

7up Ushers Refreshing New Era With New Global Campaign

Non-conformity. Originality. Wit. Unmistakable authenticity. These have been the hallmarks of the iconic lemon-lime 7up brand since 1929, and today, the second largest PepsiCo beverage brand internationally reveals an impactful, original proposition with a refreshed visual identity and global campaign. “7up is an important, authentic trademark, with an immensely rich heritage and brand equity,” said […]