BACARDÍ Hacks Youtube with the Launch of ‘The Beat Machine’ via BBDO New York

BACARDÍ Hacks Youtube with the Launch of ‘The Beat Machine’ via BBDO New York

Year after year, BACARDÍ has continued to prove itself as a brand leader in the innovative use of social media platforms to create fun and engaging content that encourages consumers to ‘Do What Moves You’ – both physically and emotionally. Following the success of previous award-winning innovations such as Instagram’s Instant DJ and Live Moves, […]

BACARDÍ, Major Lazer & Anitta Announce the Global Debut of a Brand-New Summer Anthem, ‘Make It Hot’

BACARDÍ, Major Lazer & Anitta Announce the Global Debut of a Brand-New Summer Anthem, ‘Make It Hot’

With less than 48 hours until the official first day of summer, BACARDÍ rum, global superstars Major Lazer and Brazilian pop sensation Anitta announced the debut of “Make It Hot,” an upbeat and contagiously fun new summer song, as well as the rum brand’s new summer campaign, “Pass the Beat.” The worldwide debut of the song and […]

BACARDÍ x Major Lazer Debut Music Liberates Music for the Second Year Running

BACARDÍ x Major Lazer Debut Music Liberates Music for the Second Year Running

As an extension of the brand’s “Do What Moves You” campaign, BACARDÍ and Major Lazer are once again supporting musicians with the continuation of Music Liberates Music, a program designed to give up-and-coming artists a chance to share their music with the world. Starting August 14, artists from the US, Puerto Rico and the Bahamas […]

Four-Part Music Documentary Series Underpins BACARDÍ’s ‘Sound of Rum’ Campaign

Four-Part Music Documentary Series Underpins BACARDÍ’s ‘Sound of Rum’ Campaign

BACARDÍ has announced the launch of Sound of Rum Series, a four-part music documentary which explores the influence Caribbean music has on the world and the intrinsic link between rum, music and the cultures that have combined over time to create today’s the Sound of Rum. The series, devised by Wasserman, is the latest iteration of […]