Lyre’s, the world’s most awarded non-alcoholic spirits brand, prepares to kick off its second year in partnership with Alcohol Change UK by further amplifying its sponsorship of Dry January®. As a headline partner of the charity’s world-renowned behaviour change campaign, Lyre’s will now cover two categories; Official Spirit and Official Wine Sponsor. It will also be […]
Lyre’s makes it easier than ever to explore the world of no and low alcohol with phase 2 of its ‘Anywhere, Anytime’ technology campaign
In a creative first for the brand, the world’s most awarded non-alcoholic spirits company, Lyre’s, is bringing its portfolio of spirits to life through augmented reality. Based on the brand’s iconic ‘Social Animals’ seen on Lyre’s labels, AR will animate the characters to take consumers on a journey of discovery with each bottle. Inspiration for […]
Just months after US launch, Adult Non-Alcoholic Beverage Association (ANBA) moves to unite drinks brands in UK/Europe
NEW NON-ALCOHOLIC DRINKS TRADE ASSOCIATION LAUNCHES IN UK AND EUROPE AS SECTOR BOOM CONTINUES
Pink London Spirit launches exclusively in the UK – RRP 700ml priced £23.50 Five ready-to-drink premix drinks: G&T, Amalfi Spritz, Classico, American Malt & Cola and Dark ‘n Spicy - RRP £8.99 for 4x250ml Distributed via Proof Drinks in the UK and showcasing at Imbibe and also available from www.lyres.co.uk
Non-Alcoholic Spirits Brand LYRE’S Launches Six New Products Extending Its Award Winning Range