General Mills Partners With Zyper To Build Virtual Super Fan Communities

By Newsroom on July 14, 2020   Food, Latest, Marketing  

Betty Crocker and Fibre One Brands to Use Zyper Software to Identify Top 1% of Fans in UK, Australia, and Middle East Markets

General Mills, one of the world’s leading food companies, has partnered with Zyper, a marketing platform that connects brands with their superfans to drive engagement, insights, and sales, to build virtual fan communities for General Mills’ brands. As part of the agreement, General Mills will use Zyper’s software to initially identify the Betty Crocker and […]