A Kick-Ass relaunch for Grumpy Mule Coffee.

A Kick-Ass relaunch for Grumpy Mule Coffee.

Family (and friends) have given the Grumpy Mule Coffee brand a much-needed radical revitalisation, with a distinctive new personality that sets it apart from the ‘aloof’ speciality coffee brands. Backdrop. For more than a decade the partnership between Cafédirect and F&f has been growing. Through ongoing brand refreshes and strengthening the company’s position, Cafédirect has […]

“RESTAURANTS’ LOST & FOUND: A WITTY, PUN-FILLED CAMPAIGN TO PROMOTE AN APP THAT HELPS RESTAURANTS PREVENT ORDER MISHAPS.”

“RESTAURANTS’ LOST & FOUND: A WITTY, PUN-FILLED CAMPAIGN TO PROMOTE AN APP THAT HELPS RESTAURANTS PREVENT ORDER MISHAPS.”

Beta Collective’s latest campaign in Brazil uses humour to highlight how restaurants can reduce waste and boost profits through accessible technology that helps prevent mistakes. The campaign, which spans commercials and digital content, introduces viewers to the “Restaurants’ Lost & Found,” a whimsical setting where misplaced or incorrectly delivered dishes reside. The playful films and […]

Stork boosts baking heritage with design refresh by Sun Branding.

Stork boosts baking heritage with design refresh by Sun Branding.

Stork turned to creative brand packaging agency Sun Branding to dial up heritage while bringing modernity to the long-loved baking brand. Stork has been a home baking staple since 1920 so the design challenge was to respect the visual legacy, connect with a new generation of home-bakers and be reassuringly recognisable to loyal consumers. In […]

McDonald’s Supercharges MONOPOLY Game’s 18th Year with Power Peel

McDonald’s Supercharges MONOPOLY Game’s 18th Year with Power Peel

McDonald’s iconic annual MONOPOLY promotion is back for its 18th year. This time, it’s supercharged with “Power Peel”, which will continue to build on the game’s irresistible success and empower players to “peel on pack and make moves in-app.” The 2024 edition of McDonald’s MONOPOLY launches on Wednesday 4th September for six weeks, building on what […]

“That’s why I call McDonald’s Méqui”: campaign portrays real consumers’ stories revealing connection behind the nickname

“That’s why I call McDonald’s Méqui”: campaign portrays real consumers’ stories revealing connection behind the nickname

Project highlights affectional bond Brazilians hold with the brand through four moving experiences from Méqui Lovers Only a brand with close and affectionate relationship with fans can have a special nickname. Inspired by this bond, McDonald’s took a deep dive into the meaning of its widespread nickname “Méqui” to find out what makes Brazilians so […]

STOCKLEY’S TAKES CENTRE STAGE WITH NEW GIFTING OFFER

STOCKLEY’S TAKES CENTRE STAGE WITH NEW GIFTING OFFER

September food fair season provides the perfect backdrop for Stockley’s to showcase its first tranche of NEW gifting offers with the eagerly anticipated arrival of its gift bottle of bubbles, by which we mean Salted Caramel Malt Balls AND the very latest incarnation of Stockley’s sublime Sweet Shop Collection. Today the food & drinks needle […]

Bruichladdich injects moments of joy into the whisky category with ‘Not Your Classic’ campaign for The Classic Laddie

Bruichladdich injects moments of joy into the whisky category with ‘Not Your Classic’ campaign for The Classic Laddie

B Corp certified Bruichladdich Distillery has unveiled a landmark through-the-line campaign for its flagship Bruichladdich single malt whisky, The Classic Laddie, following a values-led rebrand last summer. Working with long-time creative partner Thirst, the ‘Not Your Classic’ campaign marks a step-change for the brand as it continues its mission to challenge the traditionally serious cues of […]

Impero creates art gallery-inspired travel retail experience to celebrate the launch of Absolut Warhol – their first campaign since being appointed by Absolut

Impero creates art gallery-inspired travel retail experience to celebrate the launch of Absolut Warhol – their first campaign since being appointed by Absolut

Independent creative agency, Impero, has worked with Absolut to take over part of the busy Schiphol Airport Retail space in Amsterdam to launch the new limited edition Absolut Warhol bottle that celebrates the rediscovery of Warhol’s ”Absolut Blue” painting, and reaffirms Absolut’s commitment to creativity which began almost 40 years ago with the first Warhol […]

Burger King presents Whopper Tattoo offering customers a unique way to enjoy the flame-grilled taste

Burger King presents Whopper Tattoo offering customers a unique way to enjoy the flame-grilled taste

Burger King, the home of the flame-grilled Whopper sandwich, creates tattoos with reward barcodes embedded inside to let more customers enjoy the newly upgraded Whopper introduced in South Korea last April. Coined ‘Whopper Tattoo,’ Burger King Korea launched a unique seasonal campaign as part of its ‘Flame-Grilled Taste’ project, which celebrated Burger King’s 40th anniversary entering […]

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