Created in partnership with Casa Colombo and MONKS. This week Penfolds unveiled a new global Masterbrand campaign. Anchored in Penfolds DNA, the new campaign is underpinned by Penfolds Venture Beyond platform. A shift in direction for the brand, the creative campaign was developed with MONKS. Encapsulating the power of blending and Penfolds unwavering conviction, the new Masterbrand campaign […]
Global beverage branding specialist Thirst has created a masterbrand identity for Brooklyn Brewery, enabling global cohesion while retaining the legacy brand’s bold iconicity. Thirst maintains a long-term creative partnership with Brooklyn Brewery, alongside partner Carlsberg Group. The global drinks specialist has already created the positioning and identities for Brooklyn Pilsner and Pulp Art, as well […]
Kerry Foods is spearheading a fresh protein snacking movement, rubber-stamping its position as the expert in chilled. Capitalising on one of the fastest growing snacking categories, meat snacking (+11.1%), Kerry Foods is aiming to provide smarter solutions under a unified Masterbrand: Fridge Raiders. The Fridge Raiders Masterbrand will now encompass all of the snacking solutions […]
Specialist brand design agency, BrandOpus has created a new brand identity and pack design for Kingsmill. As competition continues to increase within the category, Kingsmill is the UK’s fastest growing major bread brand, however the brand still needed to define a clearer proposition in order to help differentiate it from the competition and achieve greater […]