Kerry Foods is Spearheading a Fresh Protein Snacking Movement with Launch of Fridge Raiders Masterbrand

By on    Food, Latest, Launches, Marketing  

Kerry Foods is Spearheading a Fresh Protein Snacking Movement with Launch of Fridge Raiders Masterbrand

Kerry Foods is spearheading a fresh protein snacking movement, rubber-stamping its position as the expert in chilled. Capitalising on one of the fastest growing snacking categories, meat snacking (+11.1%), Kerry Foods is aiming to provide smarter solutions under a unified Masterbrand: Fridge Raiders. The Fridge Raiders Masterbrand will now encompass all of the snacking solutions […]

Kingsmill gets that warm feeling inside with new brand design by BrandOpus

By on    Creative Gallery, Design Gallery, Food, Latest, Launches, Marketing, Packaging  

Kingsmill gets that warm feeling inside with new brand design by BrandOpus

Specialist brand design agency, BrandOpus has created a new brand identity and pack design for Kingsmill. As competition continues to increase within the category, Kingsmill is the UK’s fastest growing major bread brand, however the brand still needed to define a clearer proposition in order to help differentiate it from the competition and achieve greater […]