72andSunny Amsterdam has created the next instalment in Barilla Pasta’s global campaign starring tennis ace Roger Federer and alpine skier star Mikaela Shiffrin. Spanning TV, press, cinema and online, the fully integrated global campaign showcases Barilla Pasta as a delicious, elegant and joyful food choice for modern living – part of the brand’s ‘Masters of […]
19 Grand Slam, 95 titles, zero minutes cooking. When all you’ve known is being a master at something, how do you start from scratch? Roger Federer, one of the greatest tennis players in the world, is exchanging his racket for an apron, as he meets his match in Barilla’s new global advertising campaign ‘Masters […]
