Ballantine’s Teams up with Boiler Room for Branded Content Deal

By Newsroom on February 12, 2014   Alcoholic, Beverages, Features, Latest, Launches, Marketing  

http://vimeo.com/86358877 Ballantine’s, the Pernod Ricard whisky, has announced a global branded content partnership with online music channel Boiler Room, as part of a plan to create online documentaries and one-off events. The ‘Boiler Room & Ballantine’s Stay True Journeys’ project aims to “discover and celebrate the stories of the world’s most vibrant music scenes – […]