McDonald’s and communications agency Ready10, alongside marketing agency TMS, today launch the McDonald’s ‘draw how you feel meal’ where, for the first time ever, McDonald’s iconic Happy Meal® boxes will be blank to encourage children to express their emotions and unleash their creativity. Following last year’s Cannes Lions-winning campaign which saw the removal of the iconic smile from the boxes as a conversation starter for kids and their families to discuss their feelings, this […]
McDonald’s latest campaign celebrates the irresistible joy of the shared order moment. Anchored around a hyperbolic, fast-paced 60” film directed by Ninian Doff, it highlights how one family’s McDelivery order ends up spreading excitedly across an entire block of flats. In the film, we see each neighbour confidently fire off their orders without even looking […]
McDonald’s latest campaign highlights the little changes they’ve made to the way they source their food over the last 20 years, by tapping into 1990s culture. The campaign launches with a 90s Teletext inspired advert interrupting ad breaks across major networks during peak programming. The 30” spot will take over screens across the UK, and will read: “We’ve […]
McDonald’s MONOPOLY Double Peel is back for a second year, offering players another chance to double up on the excitement of the UK’s biggest prize promotion. Double Peel was introduced by McDonald’s and tms for last year’s McDonald’s MONOPOLY game extending the long-running prize promotion into the mobile app. McDonald’s MONOPOLY returns to the UK […]
The #1 Ketchup brand highlights and creates an innovative acceleration program for McDonald´s copycat diners in a campaign conceived by Brazilian ad agency Africa Heinz is always surprising its consumers with new products and experiences. In Brazil, it launched a pickles-flavored ketchup that soon attracted great public attention for its taste resemblance to… well… McDonald’s. […]
