A clear understanding of evolving consumer behavior helped McLean Design and new client PS Let’s Eat introduce an unfamiliar but über healthy European dairy product called German-style quark to a highly skeptical American market. “Our design team created a brand called Elli as the latest cool arrival to the U.S. dairy aisle,” says Ian McLean, […]
US-based consultancy McLean Design has created packaging designs for new energy drink Popeye, based on a vintage comic-book style. The Popeye energy drink is launching in the US market, and is produced in California. McLean Design, which is also based in the state, was tasked with developing its packaging. The consultancy developed a comic-strip look […]
