Grey London Wins McVitie’s Advertising Pitch
United Biscuits has appointed Grey London to handle the advertising for its sweet brands portfolio following a competitive pitch. Publicis had held the account 15 years, but didnt repitch for it. The agency will work on brands including McVitie’s Digestives, Jaffa Cakes, Hob Nobs, Penguin, Medley and go ahead! The first campaigns will launch early […]