Light & Free is joining forces with Spotify UK for a year-long partnership to build strong connections between the Greek-style yoghurt brand and a music-loving audience. Spotify has partnered with Light & Free to offer unique music prizes throughout 2017 where an intimate group of winners will see their favourite top-tier artists perform. These unplugged […]
MEC Wavemaker has co-created a partnership with AOL and Activia to support the global repositioning of the Danone brand. A series of videos starring influential women, including Jodie Kidd and Denise Lewis, have been launched to inspire women to take on the world. The films are part of Activia’s new mission to inspire and help […]
Colgate Sensitive Pro-Relief is teaming up with Jamie Oliver Group’s Food Tube, ITV and a host of UK food festivals for a new social, digital and experiential campaign by MEC Wavemaker. Jamie Oliver Media Group, MEC Wavemaker and Colgate have co-created a content series called ‘Take an Extra Bite out of Life” featuring food and […]