By: Mike Perry In the cluttered world of social media, with its cruel and ever-shifting algorithm, brands are losing out when it comes to creating social moments and forging genuine connections with consumers. Starbucks, however, might have figured it out. Well, they might have re-figured it out. Facing lagging sales, the brand tasked baristas with writing simple, […]
New visual identity and packaging proudly reaffirms the brewery's place in the craft beer market, taking inspiration from its unique Midwestern-Dutch heritage
Design Bridge New York share details of their work rebranding New Holland Brewing Co., restoring its position as a leader in the increasingly competitive craft beer market. Inspired by the spirit and symbols of Dutch culture in the brand’s hometown of Holland, Michigan, the striking transformation unites the brewery’s heritage with its distinctly Midwestern attitude, […]