We Launch, an independent brand and digital agency, has unveiled a bold new identity and packaging redesign for premium tonic and mixer brand, Lixir Drinks. Working closely with the start-up’s founders across a 10-week sprint, We Launch delivered a comprehensive strategic repositioning and distinctive new suite of ownable assets which position the company’s flagship tonic product […]
ignis, the creative agency, announced that its partnership with zero sugar drinks start up Halo Drinks has culminated in the launch of Skinny Tonic in Asda stores UK-wide. Made using high grade stevia the premium tonic water contains zero sugar, zero calories and no artificial ingredients. Skinny Tonic is also the first premium tonic water […]
Fever-Tree, the award-winning all natural premium mixer company, has launched its first national integrated brand campaign, in time for the busy summer period in the UK. Launching on 19th June, the summer campaign leads with OOH for a two-week period and is then supported by geo-targeted digital content and an extensive summer events programme. The […]
Those who drink diet soda with alcohol may be at an increased risk of receiving a DWI. A study, recently released in the journal Alcoholism: Clinical and Experimental Research, found those who mixed their alcoholic beverages with diet soda instead of regular soda experienced increased intoxication levels. The increase was significant. Breath alcohol tests found […]