DREAM IT, DRAW IT, BAKE IT: BETTY CROCKER LAUNCHES AI-POWERED STUDIO TO BEAT ‘BAKER’S BLOCK’

DREAM IT, DRAW IT, BAKE IT: BETTY CROCKER LAUNCHES AI-POWERED STUDIO TO BEAT ‘BAKER’S BLOCK’

Iconic baking brand, Betty Crocker is to launch its interactive Dream Bake Studio at The Trafford Centre, Manchester. Set to inspire bakers and drive new engagement with consumers through a fun and interactive experience created by Momentum Worldwide, the cake pop-up has a unique difference – it will harness the power of AI. Using AI […]

Momentum Worldwide has partnered with Coca-Cola creating an AI Inspired Coke Spiced Experience

Momentum Worldwide, has partnered Coca-Cola, to design and create an AI Experience to introduce Coke Spiced this past weekend in New York. Working with AI, Emmy-winning actress, producer and entrepreneur, Storm Reid and Momentum Worldwide’s team developed designs of a building transformation that reflects the exact sensation Storm had when trying the flavor for the […]