A Pop-Up Burger King Motel Where You Can Eat Its New Burger

By Newsroom on March 31, 2014   Features, Food, Innovation, Latest, Launches, Marketing, Promotions  

In Auckland, New Zealand, the agency Colenso BBDO has come up with an intriguing way to market Burger King’s new TenderCrisp burgers. The agency converted an existing motel to sport the logo of the fast food chain, and invited its customers to “cheat on” its trademark burger, the Whopper, by eating the new burger in […]