Everything at Dole in 2017 is centred around the idea that fruit should be the focus of healthy snacking. The “My Energy” campaign, which was launched in 2015, is being continued by the company under the motto “100% Natural Snacking”. The objective is to push consumers to eat more fruit and to integrate fruit into […]
As 2016 begins, Dole Europe is – literally – embarking on an energy-filled year as it continues its “My Energy” campaign. The consumer campaign, which focuses on a healthy diet, exercise and passion in life, will be up and running a year in April and will be continued in the coming months with new areas […]
Since April 2015, Dole Europe’s latest mission has been to promote a long and fulfilled life. As part of the “My Energy” consumer campaign, the brand is inspiring an all-round healthy lifestyle. A core element of all the measures is the specially developed “Energy Code”, which stands for healthy eating, exercise and a genuinely heartfelt […]