San Francisco-based designer Justin Ross Tolentino was tasked to “create an identity for a job of yesteryear” for a project in school, and decided to base it on a milkman company named “Mr. Milk”. Mr. Milk’s logo consists of a single “M” in a simple san serif font—the designer then makes clever use of the […]
To promote Coca-Cola’s eco-friendly bottles that are partially made from plants, agency Ogilvy New York created a series of minimalistic ads. Making brilliant use of negative space, the ads are beautifully rendered in the company’s signature red and white. One ad shows a flower, but on a closer look, it also shows two faces kissing. […]
