A reimagining of NESQUIK’s iconic rabbit mascot, Quicky, sits at the heart of a strategic pivot towards the new NESQUIK world. NESQUIK has partnered with global brand-led business transformation company FutureBrand to deliver a modern brand identity which will boost brand relevancy and enable growth into new audience segments. At the heart of the work […]
Chase Design Group helps refocus brand as a nourishing beverage for all ages
Nesquik was first introduced as a chocolate powder mix in 1948, while the ready-to-drink formula followed in 1983. It’s famous bunny brand mascot, Quiky, made his television debut in 1973, and has had a big hand in helping to make chocolate milk synonymous with Nestlé, the brand that paired nutrition with taste. Recent competitive pressures in […]
Fans of the iconic Nestlé Nesquik rejoice — your favourite flavoured milk drink is celebrating its first experiential event to honour its 70th anniversary. Opening Sat, July 21, Nesquik is hosting “The Nesquik Milk Stop,” a week-long pop-up event at the popular Third Street Promenade in Santa Monica. Guests can join to celebrate years of […]
McCann Buenos Aires is responsible for the latest campaign signed by Nesquik, created under an artistic approach that reflects the awakening of kids in a poetic way. This is a step in the direction of Nesquik establishing an emotional bond with mothers through the concept “You get them out of bed, Nesquik awakes them.” To […]
As part of a licensing relationship with Girl Scouts of the USA, Nestlé Nesquik launches new Nesquik Girl Scouts Thin Mints and Nesquik Girl Scouts Caramel Coconut flavours. The limited-edition product is on store shelves now and retails for $1.99. These new Nesquik Low-fat Chocolate Milk beverages combine low-fat chocolate milk with two of the most […]