B&B studio has worked with Nestlé on a global redesign for its much-loved heritage chocolate brand Baci. While in recent years, this 100-year-old brand had adopted a more ‘global’ feel, the aim of this design refresh was to help Baci reignite its status as a true Italian icon. Having carefully analysed the existing brand design […]
Brand design and innovation agency, Echo announces its latest work with children’s confectionary brand, Smarties®, as it undergoes a communication refresh and integrates sustainability throughout its brand positioning. These new communications will effectively underpin all of Smarties® future ‘Learn Through Play’ initiatives, with the messaging woven throughout the ‘Cool Creatures’ toy launch. The new work […]
Coffee. Your humble ritual. Is bigger than you think.With the launch of its new sustainability communication, “Expect more with every cup”, NESCAFÉ Europe wants to unveil this truth to consumers: there is so much more behind a cup of coffee. Every time you enjoy a cup of NESCAFÉ Gold or NESCAFÉ Classic, you are not […]