Ogilvy & Mather London (O&M London) has been appointed by London craft gin distiller, Sipsmith Independent Spirits, to work on strategic and creative projects for their hand crafted small batch London Dry Gin brand. Sipsmith pioneered London’s gin revival, led by Sam Galsworthy, Fairfax Hall and Master Distiller Jared Brown, who set up London’s first […]
Glenmorangie has appointed Jack Morton to lead its global campaign for Glenmorangie Original which aims to encourage consumers to experience the whisky in a new way. The campaign is centred on Jack Morton’s ‘Stick or Twist’ creative concept which focuses on the Scottish whisky’s brand story while offering a twist on tradition. The ‘Stick or […]
McDonald’s ended its creative and media agency review by consolidating its nearly $1 billion advertising business with Omnicom, marking the end of a 35-year relationship with Leo Burnett. DDB beat out the Publicis Groupe shop in the review, which launched in April and sparked controversy across the industry. The announcement comes as welcome news for […]
Perrier has picked Publicis UK’s shopper marketing agency Vivid Brand to mastermind its retail marketing efforts, becoming the latest Nestle brand at the agency group. Vivid Brand landed the account following a three-way pitch against undisclosed agencies in February 2016. The drinks brand has tasked the agency with developing a global omnichannel strategy as well […]
Rustlers has appointed Droga5 London as its creative agency of record. The agency will handle the snack brand’s creative across broadcast, digital and social channels in the UK and Ireland. Simon Walker, CEO at Rustlers owner Kepak Convenience Foods, said: “The Rustlers brand is in a very competitive and challenging category, which makes creative marketing […]
Leading strategic brand packaging design agency BrandOpus has been appointed to work on Carling. The appointment to one of the UK’s leading lager brand, owned by Molson Coors, is announced following a pitch to find the right strategic branding agency partner for Carling. Nir Wegrzyn,CEO at BrandOpus says of the appointment, “ We are delighted […]