Krispy Kreme, the global doughnut brand, has partnered with Nichols plc to add Vimto’s refreshingly different taste to a limited edition range of doughnuts. The collaboration is the first of its kind, with Vimto being the first soft drinks brand to be added to the Krispy Kreme offering. The Krispy Kreme launches are also the […]
The new ‘I See Vimto in You’ campaign repositions the popular soft drinks brand with its target audience of 15-19 year olds. The advert is engaging, disruptive and taps into the teen desire to be themselves in a world of constraints. Its anti-advertising approach even goes as far as to suggest viewers should close […]
Levi Roots Soft Drinks is set to spice up soft drink sales this spring with the launch of new Exotic Kick. The Mango and Coconut flavoured carbonated drink has a kick of chilli, which is designed to appeal to spice-loving 16-35 year old males, the brand’s target audience. The drink has been developed exclusively for […]
Soft Drinks giant Nichols PLC is advising retailers to tap into booming premium soft drinks sales for increased profits this winter. Following significant +34% year-on-year growth, the experts expect this trend to continue into 2018 as consumers seek to treat themselves with extra special every day purchases. With entertaining at home also on the rise, […]
After being purchased by Nichols PLC (owner of Vimto), Feel Good were in a position for change. For many, Feel Good was seen as a ‘grown-up’ alternative to your standard non-alcoholic, fizzy pop option, lacking expression and a point of difference. But with no added sugar, 100% natural ingredients and a backlash against sugary drinks, […]
Nichols PLC is spreading ‘Feel Goodness’ this summer with the launch of a major £2.2million above the line campaign for its best-selling adult soft drink, Feel Good Drinks. Alongside targeted online, PR, outdoor and broadcast activity, the brand is set to give away over 70,000 samples in cities across the UK from July to September. […]