Nirvana Pursues ‘Long Pour’ Strategy
Best-Selling IPA – Goes Into 500ml Bottles & New Recipe Nirvana, the UK’s oldest No-Low brewery (est. 2016), has taken another step in providing as many of its beers in larger formats, making its best-selling IPA (0.5% ABV) available in 500ml bottles. The move is part of the brewery’s ‘long pour’ strategy – ensuring drinkers […]