Join the Oat Cult – new overnight oats brand launches cinematic, surreal and comedic film onto TV and social

Join the Oat Cult – new overnight oats brand launches cinematic, surreal and comedic film onto TV and social

Pagan rituals, dark comedy and breakfast aren’t usually found in the same sentence – but a new ad from overnight oats brand Oat Cult, is about to change all that. The ad, created by Insiders and out this week, launches Oat Cult, a new probiotic overnight oats brand, into the UK market with a dark and funny […]

Brand building experts launch probiotic, vegan and gluten free overnight oat brand Oat Cult launches in the UK

Brand building experts launch probiotic, vegan and gluten free overnight oat brand Oat Cult launches in the UK

Overnight oats are one of the UK’s biggest growth areas – they’re amazingly good for you, delicious – and the top-searched UK food trend on TikTok with 70,300 monthly searches and a 49% increase year-on-year. But though most people love them, overnight oats are a faff to make. Enter Oat Cult: the UK’s first ready-to-mix […]