OCADO Appoints St. Luke’s To £10M Advertising Account

OCADO Appoints St. Luke’s To £10M Advertising Account

Ocado is delighted to announce it has appointed St Luke’s as its lead creative agency following a competitive pitch, held largely remotely. The review was run directly and involved a number of undisclosed agencies. Ocado’s ambitions are growing and St Luke’s remit will include development of a new brand positioning and creation of all above […]

Pigs In Blankets With Southern African Sizzle

Ocado launches 3 K’s Wors boerewors in time for Christmas 2020

Pigs In Blankets With Southern African Sizzle

On an inquisitive island where World Cuisine is having an increasingly positive impact of empowering UK taste buds and fuelling gastronomic innovation, it was only a matter of time before someone took a close look at improving upon timeless ‘pig-on-pig’ Christmas treat, PIGS IN BLANKETS. Ocado launch K’s Wors boerewors in December in a festive piggy putsch […]

Prime Bar Takes Savoury Snacks With ‘Real British Beef Protein’ Into The Mainstream

Prime Bar Takes Savoury Snacks With ‘Real British Beef Protein’ Into The Mainstream

December ‘19 sees Prime Bar make its long anticipated debut into the mainstream retail snacking arena with 3x 100% British bred/grass-fed savoury protein snacks Smokey & BBQ, Fruity & Flavoursome and Sweet & Spicy debuting within Marks & Spencer, Ocado, Selfridges & a nationwide network of independent food retail wholesalers. The inescapable truth is that today protein is less of a trend or […]

Häagen Dazs Celebrates Valentine’s Day with Cherry Blossom Floral Tribute

Häagen Dazs Celebrates Valentine’s Day with Cherry Blossom Floral Tribute

Häagen-Dazs, the iconic luxury ice cream, once again surprises consumers as it launches its first ever Valentine’s Day limited-edition variant. The on-trend floral Cherry Blossom flavour will be available online through a partnership with Ocado to mark Cupid’s special occasion. Staying true to last year’s brand reset, which focused on recruiting millennials and its commitment […]

Pure Helps Ocado Capitalise on the Free From Food Trend

Pure Helps Ocado Capitalise on the Free From Food Trend

Online supermarket Ocado has launched 40 new own brand products across three ranges; Free From, Vegetarian and Vegan, with brand and packaging design by Pure. The new ranges target consumers’ growing demand for foods that are gluten, dairy and meat free. The majority of the newly released products fall into the Free From category, 27 […]

GLORIOUS! Soups stirs up calm at ‘wellness shed’ VR pop-up

GLORIOUS! Soups stirs up calm at ‘wellness shed’ VR pop-up

  Leading chilled soup retail brand GLORIOUS! Soups launched its first virtual reality (VR) pop-up, the world’s first wellness shed, by inviting the co-founders of Mindful Chef to try it out. Myles Hopper and Giles Humphries were the first people to test the novel concept of VR mindfulness at the event yesterday.  GLORIOUS! created a […]

Kirsty’s Ready Meals Rolled Out Across Morrison’s Stores and Ocado

Kirsty’s Ready Meals Rolled Out Across Morrison’s Stores and Ocado

Award-winning gluten, wheat and dairy free brand, Kirsty’s, has announced that its Kids’ Kitchen range has been rolled out across 400 Morrison’s stores UK-wide and will be available in Ocado for the first time in March. The Kids’ Kitchen range, initially launched in Autumn 2015, is a naturally free range of ready meals specifically aimed […]

Organic Your September with Primrose’s Kitchen

Organic Your September with Primrose’s Kitchen

This September Primrose’s Kitchen celebrates Organic September with the launch of its latest delicious granola product – Organic Goji, Black Pepper & Lemon Granola.  Developed with the naturopathic lifestyle in mind, all Primrose’s Kitchen products aim to add extra goodness to the morning meal – health food that is delicious, exciting and nutritious.  This new […]

GreenVale Farm Fresh Potatoes Win New Listings with Ocado and Amazon

GreenVale Farm Fresh Potatoes Win New Listings with Ocado and Amazon

Greenvale, the UK’s leading supplier of fresh potatoes, has secured two new listings through Ocado and Amazon for its branded product, GreenVale Farm Fresh potatoes, so consumers can now order them on line as well as buy them off the shelf at Tesco and Booths. Marketed as ‘great tasting all rounder potatoes’, GreenVale Farm Fresh […]