Smirnoff X1 launches limited-edition Day of the Dead packaging and campaign
Smirnoff X1 has revealed a new limited-edition flavour for this year’s day of the dead: Spicy Tamarind Vodka. Brand design agency Vault49 delivered the campaign and packaging design, inspired by Mexican tradition. After spending time with the Smirnoff X1 team in Mexico at the Day of the Dead celebrations, Vault49 created a concept that captured the vibrant, […]