Coca-Cola Unveils New ‘Negative Space’ Ads, Will Trick Your Eyes
To promote Coca-Cola’s eco-friendly bottles that are partially made from plants, agency Ogilvy New York created a series of minimalistic ads. Making brilliant use of negative space, the ads are beautifully rendered in the company’s signature red and white. One ad shows a flower, but on a closer look, it also shows two faces kissing. […]