Coca-Cola Announces New ‘One Brand’ Global Marketing Approach

By Newsroom on January 20, 2016   Advertising, Beverages, Latest, Launches, Marketing, Non Alcoholic  

Marking a significant shift in its marketing strategy, Coca-Cola announced that for the first time, all Coke Trademark brands will be united in one global creative campaign: “Taste the Feeling.” Chief Marketing Officer Marcos de Quinto, who unveiled the “one brand” approach at a media event in Paris, said the strategy extends the equity and […]