“Togetherness is just a box away”: Barilla united commuters and hearts on World Pasta Day
Barilla, LePub, OMD and MSL embarked on the mission “Togetherness Ticket”, a campaign that aimed to encourage a connection over a meal this World Pasta Day, through an exciting activation in collaboration with the New York City subway. For World Pasta Day, Barilla set the stage for an extraordinary celebration in the bustling heart of […]