Coca-Cola is set to launch a Christmas TV ad this weekend that focuses on acts of kindness, in a wider festive push towards the theme of personalised giving. The “give a little happiness” spot ties in with Coca-Cola’s long-running ‘Open Happiness’ campaign. It features Coca-Cola’s Santa presiding over friends, family and strangers, carrying out various […]
Paris-based designers Sergio Alonso and Sebastian Piacentini have created several striking posters for Coca-Cola’s ‘Open Happiness’ Campaign. Full of intricate details, each poster also comes with a specific theme, such as ‘Cats & Birds’, ‘Grooms & Brides’, and ‘Athletes & Trophies’. Check them out below:
As part of its ‘Open Happiness’ campaign, Coca-Cola decided to send its people all over the world to spread some friendliness. These individuals traveled to Jamaica, the UK, Pakistan and more, and were tasked with smiling at strangers that they meet. Whenever someone smiled back at them, they were rewarded with a free drink or […]
The latest advertisement in Coca-Cola’s ‘Open Happiness’ campaign aims to help resolve the long-standing conflict between India and Pakistan. Directed by American advertising company Leo Burnett, the video features two vending machines, equipped with webcams and touchscreens, in India and Pakistan. In the heart-warming video, participants get a free can of soda if they engage in […]