Michelob ULTRA Inspires People to be Fit by Tapping Real Fitness Communities for its Super Bowl Ad

By Newsroom on February 3, 2017   Advertising, Advertising Gallery, Alcoholic, Beverages, Creative Gallery, Latest, Launches  

Michelob ULTRA, the fastest growing beer brand in the US, unveiled a new 30-second commercial, titled “Our Bar,” that will debut during Super Bowl LI. The spot, developed by FCB Chicago, features real fitness enthusiasts – not actors – doing what they do day-in and day-out: going through a tough workout together and sharing cold […]