Müller FRijj & Overwolf Declare ‘Winning Is Overrated’ with Playful Challenges Across Fortnite, Rocket League & More

Müller FRijj & Overwolf Declare ‘Winning Is Overrated’ with Playful Challenges Across Fortnite, Rocket League & More

Müller FRijj, the iconic ready-to-drink milkshake brand, has launched a major gaming campaign across the UK, in collaboration with world-leading gaming adtech platform, Overwolf Ads. The activation marks an extension of Müller FRijj’s recent integrated campaign, ‘Just feel the URjj’, building on Müller UK & Ireland’s growing reputation for bold, humorous work, this time turning […]