Defiant helped with product positioning, brand identity, package design & naming Nic Fanciulli, the internationally renowned DJ, producer and label owner, has launched Soba Circus, a bold new no/lo drinks brand created in partnership with Defiant. Drawing on Nic’s deep roots in global music culture, the brand was built to challenge the tired conventions of […]
Grand Marnier, the audacious combination of cognac and orange liqueur, announces the latest evolution of its label design, which sees its iconic look infused with a modern twist. The refreshed bottle features a new palette of vibrant reds and subtle copper shades whilst retaining key elements of the brand’s timeless heritage such as the bottle’s […]
2026 sees the eagerly anticipated unveiling of the Pott’s Partnership’s chef-prepped sauces in sustainable aluminium cans, a left-field move inspired by deep-rooted ethical commitments and head turning designs 1st inspired by the UK’s avant-garde craft beer movement. With their stocks and gravies being major beneficiaries of the transition to 100% recyclable aluminium cans back in […]
DN Designs has completed the branding and packaging design for Wlue’s Makhana, a contemporary snack brand created to appeal to a younger, trend-aware consumer base. Positioned within the highly competitive FMCG snacks category, the project delivers a vibrant and expressive brand identity designed to stand out at shelf level and resonate with Gen Z audiences. […]
DN Designs has completed the branding and packaging design for Rithm’s Enlite, a functional beverage brand positioned for today’s health-aware and performance-driven consumer. Developed for a competitive FMCG landscape, the project delivers a modern, scalable visual identity that prioritises clarity, shelf visibility, and long-term brand flexibility. Designed as a contemporary hydration solution, Enlite enters a […]
Sainsbury’s unveils new packaging designs for their core range of Christmas products in collaboration with creative agency, BrandMe. For this year’s core Christmas range, BrandMe worked to refresh last year’s designs with a new concept inspired by the wonder of a theatrical Christmas stage. The festive collection celebrates the classic treats that customers return to […]
We worked with PROPER SNACKS to revamp Eat Real’s brand positioning, brand identity and packaging. As a nation of food lovers, many of us appreciate the value of good food. Yet, when it comes to snacks, we tend to accept tasty fodder or we sacrifice deliciousness for healthier options. With Eat Real, consumers no longer […]
Pip & Nut, the UK’s number one nut butter brand, has launched a bold new packaging design across its range – marking the next phase of growth as the brand eyes further category expansion and new shopper acquisition. The refresh, developed in partnership with long-term design agency B&B Studio, builds on an eleven-year collaboration that […]
Specialist drinks design agency Co-Partnership has launched Priceless, a new take on modern luxury. In a culture obsessed with price, Priceless asks questions. What defines luxury? Can value exist without a price? What’s the cost of craft? What’s a fair price for desire? Built for one-of-a-kind whiskeys, created with master blenders from around the world, bottled purely for […]
Manchester-based creative agency LOVE. has partnered with Sol to create a new global identity and packaging for the original Mexican lager. The redesign aims to position it as the beer of choice with young adult consumers and re-establish its status as the original through craft and premiumisation. Through cultural insight, design and detail, the work brings the […]