Miller Genuine Draft Takes A Fresh Approach Inspired By Young Free Thinkers
New global campaign was created by BBDO Zagreb
Miller Genuine Draft Takes A Fresh Approach Inspired By Young Free Thinkers
New global campaign was created by BBDO Zagreb
Miller Genuine Draft Takes A Fresh Approach Inspired By Young Free Thinkers
• £multimillion investment in new marketing campaign • New branding and packaging for the new 4% ABV beer tailored for UK consumers • New campaign focuses on Grolsch’s provenance - now brewed at its home in Enschede, the Netherlands
Grolsch Premium Pilsner returns to the UK market with a new proposition and new look to match the exceptional heritage of the original Dutch pilsner. Available to UK consumers from mid-September, the launch will be supported by a multimedia marketing campaign focusing on the provenance and quality of Grolsch Premium Pilsner – ‘Double-brewed, for double the flavour’ at […]