Following its recent win with Japanese brewing giant, Asahi International, UK based agency, Trouble Maker, along with Plexus, launched their first Out-of-Home (OOH) campaign together for Peroni Nastro Azzurro in Stockholm, Sweden. “Walk With Us” reflects the heart of the brand’s Italian culture. Peroni’s message focuses on the Italian tradition of “La Passeggiata” – an […]
Japanese brewer Asahi have reportedly made a 400bn yen (£2.3bn) bid for beer brands Peroni and Grolsch days after Danish brewer Carlsberg confirmed that it wouldn’t be investing in the brands. According to Japanese newspaper The Yomiuri Shimbun, Asahi’s bid for the two brands that AB InBev is planning to sell off following its takeover […]
