KitKat to Deliver More Personalised Versions of its ‘Break’ Strategy

By Newsroom on January 12, 2016   Food, Latest, Marketing  

KitKat’s iconic ‘Take a Break, have a KitKat’ strapline has served the brand for the past 75 years and now the Nestle-owned chocolate biscuit is looking to expand its strategy to deliver more personalised messaging. Over the past year KitKat has worked to own people’s down time with a marketing strategy that has seen it […]