New ATL campaign hits screens in big awareness drive for its biodegradable tea bags
After becoming the first major tea brand to make the switch to biodegradable tea bags across its entire range, PG tips, the nation’s favourite cuppa, is investing in a substantial £3.8m ATL campaign to support the range and increase awareness around this new sustainable choice. The 30 second TV ad with sustainability at its heart airs […]
PG tips teams up with charities to help reduce loneliness PG tips, the nation’s favourite tea brand[1], is launching a new brand purpose initiative ‘Cuppas Taste Better Together’ – its biggest campaign in five years. The Unilever brand will be working alongside mental health, community and wellness charities, Samaritans, Time To Change and The Big Lunch, to […]
Mother London has launched a 5 million ATL campaign, running across OOH, VOD advertising and social media, to support the recent revamp of PG tips’ entire range. With the tagline ‘Keep It Tea’ the campaign will remind consumers of the continued cultural relevance of tea and its power to keep them grounded in a crazy […]