Minute Maid Urges Parents to Share Pictures that Aren’t Staged or “Instagram-Ready” in Social Campaign

Minute Maid Urges Parents to Share Pictures that Aren’t Staged or “Instagram-Ready” in Social Campaign

Parents today see picture-perfect families everywhere, especially in social media. Minute Maid’s new brand campaign is encouraging parents to embrace their perfectly imperfect family moments and show how even though it’s not always Instagram-ready, “this is GOOD.” To launch the new campaign, Minute Maid partnered with Edison Research to commission the “This is Good Parenting […]

Kraft is Giving Families a Chance to Appear in the Brand’s Super Bowl Ad

Kraft is Giving Families a Chance to Appear in the Brand’s Super Bowl Ad

 If you’re looking for your 15 minutes of fame, here’s your chance: Kraft is asking families across the country to submit photos and videos of themselves on Super Bowl Sunday for a chance to appear in the brand’s game day ad, which will air during the second half. Starting bright and early on Feb. […]

New Beefeater Gin Bottle Created From Londoners’ Photographs

New Beefeater Gin Bottle Created From Londoners’ Photographs

Coley Porter Bell has created a limited-edition bottle for Beefeater gin composed of photographs submitted by Londoners trying to capture ‘My London.’ The composite bottle image reveals a striding Beefeater yeoman, who appears to materialise from the photographs. The consultancy, which worked on a different limited edition bottle for Beefeater last year, says it was […]