Pilgrims Choice, the UK’s No2 Cheddar brand, has unveiled a major new multi-channel marketing campaign in pursuit of owning the essential driver of purchase and consumption, namely great taste. The disruptive new ‘Taste Matters’ campaign signals the next step in Pilgrims Choice’s bold strategy to grow market share through responding to changing market dynamics and […]
Cheese enthusiasts will see their dreams turned into advertising once again for the second phase of “The Cheese of your Dreams”, an integrated campaign for Pilgrims Choice, created by The Beyond Collective agencies, Above+Beyond and Yonder. Building on the campaign debut in 2018, this year’s activity is set to reinforce Pilgrims Choice’s brand mission to […]
Blue Chip, the leading promotional marketing agency with offices in Manchester and London, has created a campaign partnership between cheese brand Pilgrims Choice and the UK’s best loved talent show Britain’s Got Talent. The show returns to ITV this weekend with judges Simon Cowell, Amanda Holden, Alesha Dixon and David Walliams. Pilgrims Choice, which positions […]
So confident are Pilgrims Choice’s Lighter cheddar in their product that they are going for a Guinness World Record. It’s attempting a record blind taste test to see if the public agree that their cheese is stronger and punchier than a leading competitor’s. Lighter cheddars have traditionally been tasteless and dry but Pilgrims Choice is […]