Proper makes TV debut with ‘Popcorn Done Properly’ ad
• This is the first time the UK’s largest independent snack brand is hitting TV screens • The PROPERCORN campaign was made in just three weeks during lockdown • PROPER responded to the surge in snacking at home with sales of its PROPERCORN sharing bags showing uplift
The UK’s biggest independent snack brand, PROPER, will roll out its first-ever TV advertising campaign in June. The Popcorn Done Properly campaign, which was created during lockdown in 3 weeks and will be released on 4 June, marks an important step in PROPER’s growth ambition. The 20-second ad features exploding CGI popcorn kernels and the vibrant visual […]