Tesco Say ‘Here’s to the Hosts’ in Heartfelt Public-Led Christmas Campaign
Tesco and Rothco have launched the first phase of an innovative new Christmas campaign, ‘Here’s to the Hosts’. Tesco’s ambition was to create a Christmas campaign that would really resonate with its customers on an emotional level. In response to this brief, Rothco devised that to win Christmas, Tesco needed to win hearts and minds […]