B&B Studio Lifts the Lid on Bold New Brand Identity for Higgidy
![B&B Studio Lifts the Lid on Bold New Brand Identity for Higgidy B&B Studio Lifts the Lid on Bold New Brand Identity for Higgidy](https://fabnews.live/wp-content/uploads/2017/02/Higgidy_Group_Shot-Cover-701x394.jpg)
An eclectic and eye-catching new brand identity for Higgidy has been unveiled by B&B studio. The brand repositioning moves Higgidy away from being a product-led challenger brand, launched 13 years ago, to an established British brand with a unique and differentiating philosophy. The new identity is based around the strategic positioning of ‘the best food […]