McDonald’s has partnered with the Roald Dahl Literary Estate and Penguin Random House Children’s UK to bring even more fun to the joy of reading as part of the latest Happy Meal promotion. From 23rd September to 3rd November, McDonald’s will be distributing exclusive Roald Dahl books as part of the Happy Meal. Each book […]
http://www.youtube.com/watch?v=VteDp3IK-60#t=0 The Bell’s whisky company and South African creative agency King James, has a new ad that promotes its product by telling a heartwarming story. Directed by Greg Gray of Velocity films, this spot shows a man choosing to learn to read as he wants to read the book his son has just published. In […]
Designed by South Korean designer Yuhun Kim, the ‘Reading Tray’ is a transparent food tray that allows people to read and eat at the same time, while protecting the book from spills. Kim said that “although many people habitually do several tasks at once, they do not realize that they are multitasking”, unless a “mistake” […]