THE REAL F*** WORD: Walkers Partners With Comic Relief For Red Nose Day To Challenge The Nation To Give Up The F-Word (fine) And Open Up About How They Really Feel
● Comedian and mental health campaigner Ruby Wax fronts the digital-first campaign to open up the conversation surrounding mental wellbeing and talk more openly about feelings ● New research unveiled by Walkers, the ‘F Word Report’, shines a light on how often Brits bottle up their emotions as the nation collectively utters ‘I’m fine’ up to 215 million times a day which is on average 28 times a week ● Only three in four Brits (77%) rarely answer the question ‘How are you?’ honestly, instead opting for a generic ‘I’m fine’ response
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THE REAL F*** WORD: Walkers Partners With Comic Relief For Red Nose Day To Challenge The Nation To Give Up The F-Word (fine) And Open Up About How They Really Feel