Relevance – The Holy Grail of Marketing

By Newsroom on October 23, 2020   Interview, Latest, Marketing  

So what exactly does it mean..?

There are plenty of over-used phrases in the world of marketing and brand strategy; think agile, purpose, why, end-to-end etc… But one that rarely gets a look in is ‘relevance’. We measure it, talk about it, want to be it, worry about why someone has it more than us…  ‘We need to be more relevant’ […]