Morrisons and Leo Burnett get personal this Valentine’s Day with bespoke love songs – helping Britain compensate for its prior gifting mishaps

Morrisons and Leo Burnett get personal this Valentine’s Day with bespoke love songs – helping Britain compensate for its prior gifting mishaps

Valentine’s Day is meant for meaningful gestures, but sometimes, even the best intentions can lead to some questionable gifts. This year, Morrisons, in collaboration with Leo Burnett UK, is helping the nation make it right with Get Personal This Valentine’s Day—a campaign that turns real customer gifting mishaps into bespoke love songs. At the heart of […]

Audu hybrid cheese range expands into Finland; further product launches confirmed for 2025

Audu hybrid cheese range expands into Finland; further product launches confirmed for 2025

When Finnish shoppers walk into their local Kesko supermarket this week and head for the cheese aisle, they’ll be greeted with two new offerings: Audu hybrid cheddar and Audu hybrid mozzarella. Already on the market in Denmark since 2023 and in Sweden since 2024, the Audu hybrid cheese range combines traditional dairy based cheese with […]

Birchall Tea Secures Nationwide Listing in Waitrose

Birchall Tea Secures Nationwide Listing in Waitrose

Birchall Tea, the award-winning British tea brand renowned for its commitment to quality and sustainability, announce its new listing with Waitrose. From 9th March, a range of Birchall’s finest teas will be available on Waitrose shelves across the UK, marking a significant milestone in the brand’s expansion. This strategic listing ensures strong national coverage across Waitrose’s […]

CANS ENTERS UK MARKET WITH NEW ‘NON-SWEET’ DRINK RANGE TRIO OF FLAVOURS TO LAUNCH FROM FEB

CANS ENTERS UK MARKET WITH NEW ‘NON-SWEET’ DRINK RANGE TRIO OF FLAVOURS TO LAUNCH FROM FEB

This month sees the UK launch of CANS, an unsweetened carbonated soft drink range. On a mission to create a new ‘non-sweet’ category, the fledgling brand combines sparkling Alpine water with real fruit and effervescent bubbles. Made with just three ingredients, the range contains no added sugar, no sweeteners and nothing artificial! Initially launching with […]

BBH supports Tesco with ‘It’s Not a Little Thing. It’s Everything.’ campaign, celebrating the impact of food on the everyday

BBH supports Tesco with ‘It’s Not a Little Thing. It’s Everything.’ campaign, celebrating the impact of food on the everyday

Tesco is launching a new food campaign by BBH, tapping into the significance of food to our daily lives. From cracking the perfect boiled egg with its gooey golden egg yolk to the satisfying crunch of biting into sourdough toast smothered in butter, the new ad aptly titled “Itʼs Not A Little Thing. Itʼs Everything.ˮ […]

KFC Spain and Netflix turn Squid Game inspiration into a brand experience

KFC Spain and Netflix turn Squid Game inspiration into a brand experience

Organized to unveil KFC’s new Squid Game-inspired menu a week before the second season of the series was released, the event transformed a traditional product shot into a 3-hour-and-37-minute Living Ad, bringing together 456 participants, featuring 12 challenges, and attracting over 3.5 million views across Twitch and YouTube. Madrid’s Caja Mágica Stadium hosted The Menu […]

SCOTTISH BEE BRINGS B-GEL SACHETS OF HEATHER HONEY TO THE HEALTH & FITNESS ARENA

SCOTTISH BEE BRINGS B-GEL SACHETS OF HEATHER HONEY TO THE HEALTH & FITNESS ARENA

We’re in January which means clear exercise commitments, healthier aspirations and a fuller appreciation of those products that should be embraced as part of your ‘healthier conviction’ goals. Honey shines a positive light on ‘good, natural sugars,’ (fructose & glucose) the very same sugars that the sports nutrition market openly lauds as optimal.  From an […]

Stout Work Already From Nirvana

Stout Work Already From Nirvana

‘Nitro Stout’ Added To Range Nirvana, the UK’s first-ever no/low brewery, has started 2025 with the release of ‘Nitro Stout’ (0.5% ABV) in a 330ml can, which also sports the brand’s striking new look. The latest creation of James Rabagliati, Nirvana’s head brewer who joined 12 months ago, it’s Nirvana’s first such style of beer […]

SQUEEZE THE DAY! BELLS OF LAZONBY TO LAUNCH FREE-FROM RANGE ‘WE LOVE CAKE’ CHOCOLATE ORANGE SLICES

SQUEEZE THE DAY! BELLS OF LAZONBY TO LAUNCH FREE-FROM RANGE ‘WE LOVE CAKE’ CHOCOLATE ORANGE SLICES

Cumbrian bakery Bells of Lazonby is adding a chocolate orange variant to its free-from We Love Cake range. We Love Cake’s ‘Squeeze the Day’ Chocolate Orange traybakes are gluten, wheat and milk free, packed with a zesty orange filling and topped with a delicate layer of chocolate. Hitting Sainsbury’s and Tesco shelves this month, We […]

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