R/GA London is pleased to announce that it has collaborated with McDonald’s and Hachette Children’s Group to help inspire the next generation of young readers with the expansion of the McDonald’s Happy Meal Readers programme. The initiative began rolling out in January 2019 and has been developed alongside the launch of ‘The Treetop Twin’s Adventures’; […]
McDonald’s has instigated a collaboration with R/GA London to re-launch the fast food chain’s Happy Studio platform, available on iOS, Android and web. Comprising a collection of games and activities to support children’s development the platform has been completely re-imagined with a new concept, strategy, branding and development. Chris Williams, group creative director, R/GA London, […]
Heineken has unveiled @wherenext, a revolutionary new digital experience part of the fully-integrated global campaign, ‘Cities of the World’. The Twitter-based @wherenext service aims to help consumers explore new experiences of their cities, using a brand new and innovative social tool. The digital experience of the ‘Cities of the World’ campaign marks a milestone in […]