AB InBev Wants to Lure Chinese Drinkers into Craft Beer with Boxing Cat Refresh

AB InBev Wants to Lure Chinese Drinkers into Craft Beer with Boxing Cat Refresh

AB InBev has relaunched its Boxing Cat craft beer with the aim of turning Chinese tastes towards the craft beer category. The business brought on R/GA to give the brand a new look, as well as launch an integrated campaign to educate the Chinese audience that currently link craft beer to being expensive or having a heavy […]

SVEDKA Vodka is Bold and Unapologetic in New Marketing Campaign by R/GA

SVEDKA Vodka is Bold and Unapologetic in New Marketing Campaign by R/GA

SVEDKA’s new “Bring Your Own Spirit” message channels its original and energising brand ethos through vibrant imagery, captivating content, and declarative language. The 15- and 30-second TV commercials showcase an eclectic and energetic cast, bringing their own spirit to the occasion and living their lives with authenticity, diversity and originality. In its digital ad creative, […]