Leo Burnett India: “Atpata Nahi Chatpata” for RimZim, Coca Cola India

By Newsroom on July 10, 2018   Advertising, Advertising Gallery, Beverages, Creative Gallery, Latest, Marketing, Non Alcoholic  

Coca-Cola has reintroduced its Jeera masala soda brand, RimZim. The company is tapping into the emergent trend of consumers experimenting with flavours and formats. The TV commercials use light hearted humor to emphasise the intriguing great taste of the beverage, thereby positioning ‘RimZim’ as the Asli Chatpata drink. The tagline ‘Atpata nahin, chatpata’ is in […]